The entire nation is a witness to how Balika Vadhu changed the perception of millions across the country and the face of Indian television. Producers, Sphere Origins, Sunjoy Wadhwa, said, “We have always believed in the power of stories and the change that they can bring.
Nayi Anandi will fight for her rights and surely turn out to be an inspiration to many girls suffering a similar fate and will touch the hearts and minds of our viewers.”
It will introduce the audience to a new Anandi and the challenges that she faces as a child bride. Keeping in mind the changing and evolving times, we are launching the new season of Balika Vadhu that addresses the custom of child marriage albeit from a whole new perspective. There has been a generation of viewers who have grown up loving and watching the show and still do. Talking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “Balika Vadhu is more than just a show, it is an emotion. The show will capture the journey of a ‘nayi Anandi’ (played by Shreya Patel) as she takes definitive steps to fight and undo the injustice done to her. With an aim to bring about a change and reignite conversations to eradicate child marriage custom from society, the channel is set to launch Balika Vadhu Season 2. While the show successfully changed many lives and mindsets, the evil custom of ‘Baal Vivaah’ is still prevalent and thriving in some parts of our country. A topic that was still labelled as taboo in our country was brought to life through Anandi’s story that took the nation by storm. 13 years ago, Colors brought a new revolution on Indian Television with its path-breaking show, 'Balika Vadhu', that addressed the subject of child marriage in the simplest yet powerful manner.
A powerful story that marked the dawn of a new age on television, a grave issue that left a long-lasting impact on the minds of the viewers, endearing characters that touched million hearts and are still revered iconic.
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